Proposal – A Tribute to the King of Pop


Honor Michael Jackson’s unique legacy, his ability to cross racial lines, his pioneering use of video and, of course, his enduring music.

Inspired by him

LOCATION: the heart of Soho at 76 Mercer Street

VOLUME:  20 ft * 20 ft room

A brief introduction / summarizing / its unique selling point

You are not alone.

We prefer to add this subhead to this exhibition. The exhibition will use interactivity to display the stunning collection of Michael Jackson and the tributes staged by fans after his tragic death. Most of the space are installed 3D holographic projection. By using this technology, we would like to create an amazing illusion about Michael’s performance and personal life. Moreover, visitors will participate in this fantastic exhibition, like playing Kinect games, interaction with installations and using social networks to upload your unique experience and unforgettable memories about Michael Jackson. That is to say that we would like to install this space which makes visitors feel that Michael Jackson always be there with us. We are here with Michael. Namely, it is just like the lyrics – You are not alone.

Key word:

MJ, interactivity, installation, Kinect, 3D holographic projection, SNS, collection, tributes, iconic, pop, exchange, sound effect, sharing. love.


Visitors will go stairs to visit this exhibition. When visitors come into the gallery, there is an information service center. Visitors can get some information brochure.

Then, visitor go straight into gallery. The collection around two sides. The collection including Sequin jacket, Triumph tour pants, triumph tour hat, costume shirt with metal bars, silver iridescent jacket, rhinestone cuff, burgundy wool jacket, tryptich painting.

When visitors see the collection, 3D projection will around visitor as the same. This is the installation 1. After the collection gallery, visitor will enter a stage. This is the installation 2. On the stage visitor can play Kinect game – Michael Jackson the experience. In the end of the exhibition, there is the third installation, which is a hugh Michael’s portraiture are projected on the wall. Visitors can upload their unique experience to the Twitter. Only @ Michael Jackson the experience,  you can share your impression and your wishes to others. (more details of installations in the following section)


Installation 1

Projecting Michael Jackson

Basically, we plan to install 3D holographic  projectors around the gallery. Again, projector will reconstructed the movies and performance of  Michael Jackson around the gallery through this fantastic technology. Perhaps, Michael is dancing, singing or just in an interview. These projection are projected in collection gallery. Visitor can follow Michael’s steps or enjoy his performance. This experience makes visitors closely to the King of pop.

Installation 2

Kinect game

Visitors can interaction with this Xbox game called Michael Jackson the experience in this space. This game is designed for Kinect and Michael Jackson’s fans. Kinect is a device or controller-free gaming means full body play. Kinect responds to how you move. Players have the option to sing along to their favorite tracks while simultaneously showing off their dance moves, providing the ultimate pop star experience. That is to say that players can totally interaction with game. Visitors can play this game alone or with their friends. With this game, visitor would to have more fun from this exhibition.

What’s more, thanks to the fabulous and unique proprietary player projection technology of Kinect, which is can capture and record the movement of the players when they are playing games. After players finish the games, Xbox will display the captured images. Further, we would like to use this function. Visitors can send their mages to their personal emails. Consequently, visitor can capture and collect this special experience. In addition, only visitors pay five dollars, we would like to print their personal images on a good quality Michael Jackson’s postcards and mail them to visitors.

Installation 3

Make Michael Jackson’s portraiture

In the end of exhibition, this installation will be setup in front of exit. Visitor will see a huge Michael Jackson’s portraiture is projected on the wall. The portraiture is not only a simple portraiture, but also composed by visitor’s Twitters. By building a simple website with php function, we can achieve this function. This installation is inspired by Ralph Ueltzhoeffer who is a Germany photography. His works range from installations, such as the web-art-project “Textportrait”, to other medias like photography and personal computers. Concentrating on human aspects, either through black and white or color photography, the work of Ueltzhoeffer gives a different dimension and value to information and biographies. However, one might wonder what a text portrait is.

Furthermore, if there is no available space for next visitor’s Twitter, the portraiture will be changed to another new one automatically. Visitors can see the whole process of their Twitter how to be uploaded on the server and displayed on the wall.


Our company is located in Manhattan, New York. And, indeed, the exhibition will be performed in New York as well. Accordingly, we are more convenient to execute and post-opening remediate the exhibition. As a new media design and exhibition consultation company, we would like to institute, design and execute the best design concept and prototype for our clients. We have numerous exhibition experience and successful installations. We have good reputation in interactive design, new media, product design, consultation and design strategy. With these precious experience, we are willing to apply to the exhibition, which is A Tribute to the King of Pop.  Again, this exhibition is one of the most significant show to Michael Jackson’s fans and others.  Considering this is a festival of music for the people all over the world, we are willing to invite international artists to participate in it. Specifically, some famous new media artists, photographers, musicians and other talented artists. There is a reference list of artists.


[3D holographic projection]

Holographic is a technique that allows the light scattered from an object to be recorded and later reconstructed so that when an imaging system is placed in the reconstructed beam, an image of the object will be seen even when the object is no longer present. The image changes as the position and orientation of the viewing system changes in exactly the same way as if the object were still present, thus making the image appear three-dimensional.


Kinect is a motion sensing input device by Microsoft for the Xbox 360 video game console and Windows PCs. Based around a webcam-style add-onperipheral for the Xbox 360 console, it enables users to control and interact with the Xbox 360 without the need to touch a game controller, through anatural user interface using gestures and spoken commands.

[Motion detection]

Motion detection is a process of confirming a change in position of an object relative to its surroundings or the change in the surroundings relative to an object. This detection can be achieved by bothmechanical and electronic methods. In addition to discrete, on or off motion detection, it can also consist of magnitude detection that can measure and quantify the strength or speed of this motion or the object that created it.


PHP is a general-purpose server-side scripting language originally designed for Web development to produce dynamic Web pages. It is among one of the first developed server-side scripting languages to be embedded into an HTML source document, rather than calling an external file to process data. Ultimately, the code is interpreted by a Web server with a PHP processor module which generates the resulting Web page. It also has evolved to include a command-line interface capability and can be used in standalone graphical applications. PHP can be deployed on most Web servers and also as a standalone shell on almost every operating system and platform free of charge.


Graphic designer & illustrator 

Jamie Hewlett [UK]

works(related to music):

Sound designer

Alex Breuer [Germany]

Alex Breuer is a very passionate musician as well. His career kicked off in the early 80’s when he began playing the drums and the guitar, his first live gigs as a DJ took place in 1989. Shortly after this, Alex Breuer met Roman Zenker and Jens Lissat and the opportunity came up for them to remix some tracks by the masterminds behind Interactive and Hardfloor which resulted in Alex’s first record deal. Not even one year later, Alex founded his own studio along with his own record label. A sensational milestone of his career no doubt is his Gold Record for the track “Acid Folk” which he produced for the project Perplexer. In 1995, he became the co-founder of the Breeze Dance Division – nowadays, he works at the “Bionic Ballroom recordings & Event company” alongside André Schild. Alex Breuer has worked as a producer for established acts such as KeeMo, Tyree Cooper or Ofra Haza. In addition to this, he was the sound designer for Apple, Emagic, Michael Jackson and Porsche Design, to name just a few.

New media designer

Matthew Rolston [USA]

Matthew Rolston is an American photographer and music video director. Rolston is known for his signature lighting techniques and detailed approach to art direction and design, and has been repeatedly identified throughout his career with the revival and modern expression of Hollywood glamour.


Michael Jackson: The Experience from Wikipedia


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